The Ethical Fashion Forum : a maze of good intentions?

Last year i subscribed to the free newsletter of the Ethical Fashion Forum (EFF), attracted by the noble aim, phrased on the EFF home page: “the industry body dedicated to a sustainable future for fashion”.  After more than 4 months of reading the Newsletter, clicking on its links and following its hints, i still have no clue as to actually what exactly EFF has to offer, but a confusing array of promises, so it seems…

Now that EFF offers paid Group and College Access to their databases i really would like to know what they actually have to offer. So: if you are a paying subscriber to EFF with positive practical appreciation of its benefits, you are courteously as well as cordially invited to enlighten me, and probably others.

Fred Goudswaard
librarian AMFI
Amsterdam Fashion Institute

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7 thoughts on “The Ethical Fashion Forum : a maze of good intentions?

  1. Hi Fred,

    You are right that the SOURCE Expo is an important part of our work. The SOURCE Expo – and the SOURCE online platform were both launched by the EFF with the goal of offering a practical response to the hundreds of queries we get from fashion professionals and businesses every week. The Ethical Fashion Forum itself was formally founded in 2006, by 20 founder member businesses, pioneers in sustainable fashion practices. The Forum was created to facilitate sustainable practices, put the spotlight on best practice, and support collaboration across the sector.

    Would you like to set up a skype converation- we would be happy to take you through each part of the SOURCE platform and content, and then give you a trial login so you can browse further. We are continually developing new content and we would certainly welcome your feedback and input on the resource and the sorts of things you and your students would most value to inspire and support engagement with sustainable practices.

    If you would like an immediate preview, we do offer clear summaries of all articles, reports and content on SOURCE Intelligence, which you can browse and view, without needing a login, here: http://source.ethicalfashionforum.com/

    All the best
    Tamsin

    • With all due respect, Tamsin: you effectively threw a blanket over the discussion i was trying to set up with my fellow FTC librarians rather than with you. My initial idea was: if EFF offers access to colleges at a special subscription rate there must be librarians who could enlighten me as to its content, which is still not clear, even after your intervention. So i’ll accept your invitation to set up a skype-conversation if that is the only way to obtain a trial login. But also feel that this should be the end of this discussion for now, at least: on this blog.

      Fred Goudswaard
      librarian at AMFI
      Amsterdam Fashion Institute

      • Fred: You did indeed solicit feedback from your fellow librarians, but it’s possible that none of us have had experience with EFF. (If anyone has had experience, please do speak up!) In any case, I truly appreciate your posting on this topic, particularly because I’d never even heard of EFF till now. 🙂

        Tamsin: You’ve been very helpful with your responses. Thank you so much for the information and for your kind offer of an online demo and free trial. I hope you receive some queries from among our membership. If so, perhaps they will eventually share their impressions of EFF’s products and services with us all. On another note, you probably know that we are a very new group; I invite you to place your profile on our blog’s “Corporate Members” page. 🙂

        As always, feel free to contact me if you have any questions.

        My thanks to you both for posting!

        Sandra Ley (FTC SIG Moderator)
        sjley@pima.edu

  2. Dear Fred,

    I am very sorry that you have been confused by what we have to offer subscribers at the Ethical Fashion Forum. There is no doubt that in the past we have offered a lot of different services – we cater for a diverse audience- and up until the end of last year, our offer did suffer from a lack of focus. This is partly because of the way we have been funded, historically- funding has only been available for new and one off projects, and this has made it difficult for us to work consistently towards our core goals. However, I am pleased to say that we have worked very hard to address this over the last year.

    Everything we do is now focused around the SOURCE platform: visit the platform here: http://www.ethicalfashionforum.com/source
    Or click here to download a brochure which sets out clearly what the resource has to offer subscribers: http://source.ethicalfashionforum.com/assets-uploaded/documents/SOURCE_Toolkit_Brochure.pdf

    The online SOURCE platform includes SOURCE Intelligence, an online magazine and business resource, SOURCE database, a sourcing and business database, and SOURCE network, our social networking platform.

    The majority of content on SOURCE Intelligence- which includes everything from reports and articles , best practice to training videos, plus the sourcing directory on SOURCE Database, is for subscribers only- individuals or businesses subscribe to gain access to this, as well as the opportunity to list their business or skills on the database. The SOURCE is a social enterprise, and through linking suppliers to market and facilitating best practice by fashion professionals, it is already making a difference for hundreds of fair trade suppliers and the communities they support.

    Since its launch last year, the resource is expanding in reach and impact, and we are very excited by what we can achieve with it.

    As you mention, we have just launched a College programme, which is designed to make it easy for students to access all content on the SOURCE. I would be very happy to talk you through what this would mean and send further information. Our goal with it is to inspire, motivate, engage and inform students by sustainability in the fashion sector.

    It is clear from your blog, that our communications around what we do need to improve. We would really welcome any practical suggestions around this, as good communication is important to the success of the SOURCE and everything that we hope to achieve with it.

    Do get in touch: my email address is tamsinl@ethicalfashionforum.com, and our office details are below.

    Best wishes,

    Tamsin Lejeune
    Managing Director

    Ethical Fashion Forum
    http://www.ethicalfashionforum.com | http://twitter.com/EthicalFashionF
    Rich Mix | Unit C02 | 35-47 Bethnal Green Road | London E1 6LA |
    t. +44 (0) 207 739 7692 |

    • Hi Tamsin,

      thank you for clarifying at least this: that EFF is currently a loose cloak around the Source Expo trade fair. However: my curiosity as to what lies hidden behind the pearly gates of the Source platform (intelligence? databases?) still remains ungratified. Maybe you should seriously consider to set up a trial access for librarians, particularly for sceptical ones.

      Fred Goudswaard
      librarian at AMFI
      Amsterdam Fashion Institute

      • Hi Fred,

        You are right that the SOURCE Expo is an important part of our work. The SOURCE Expo – and the SOURCE online platform were both launched by the EFF with the goal of offering a practical response to the hundreds of queries we get from fashion professionals and businesses every week. The Ethical Fashion Forum itself was formally founded in 2006, by 20 founder member businesses, pioneers in sustainable fashion practices. The Forum was created to facilitate sustainable practices, put the spotlight on best practice, and support collaboration across the sector.

        Would you like to set up a skype converation- we would be happy to take you through each part of the SOURCE platform and content, and then give you a trial login so you can browse further. We are continually developing new content and we would certainly welcome your feedback and input on the resource and the sorts of things you and your students would most value to inspire and support engagement with sustainable practices.

        If you would like an immediate preview, we do offer clear summaries of all articles, reports and content on SOURCE Intelligence, which you can browse and view, without needing a login, here: http://source.ethicalfashionforum.com/

        All the best
        Tamsin

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