Fashion Industry Research?

Hi Folks,

Our Fashion Marketing & Management program here at the Savannah College of Art and Design is growing. Our library does not yet have business intelligence databases such as Euromonitor or Mintel, so we are doing our best to help students with their fashion industry research (market/lifestyle/consumer demographics, etc) using our other resources. Can anyone recommend a webinar or tutorial on doing (fashion) market research?

Carla-Mae Crookendale

ccrooken@scad.edu

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11 thoughts on “Fashion Industry Research?

  1. I was about to ask the same question as Edith. Business Source Premier has Datamonitor Industry reports, SWOT analyses and covers many relevant trade magazines. If you have General OneFile from Gale then you have access to WWD articles (if not images). WWD does have some free blog content, FYI. If you have access to the Wall Street Journal via Proquest that would also be a recommended tool.

    Blogs I like are BazaarVoice.com which covers OmniChanel Marketing and Racked.com which is all about apparel retail, and of course the WWD blogs. For hard hitting data on the apparel industry and market the US Census – Economic Census for NAICS Industry Codes 315210 (apparel manufacturing), 448110-448150 (apparel retailing, 541490 (fashion design services) is a good source, and the Comsumer Expenditure Survey at the Bureau of Labor Statistics would help too.

    • Thanks for the info!

      I did know about the reports and SWOT analyses in Business Source Premier, and I forgot to mention we do subscribe to WWD, though we do not have the Wall Street Journal or Onefile. We also refer students to the census sites (although they are not the most user friendly!)

      The blogs are new to me though, so I will definitely be checking those out.

      Carla-Mae

      Carla-Mae Crookendale Reference Librarian Savannah College of Art and Design® Jen Library, 201 E. Broughton St. Savannah, GA 31401 T: 912.525.4724 – Fax: 912.525.4715 ccrooken@scad.eduhttp://www.scad.edu

      • You may have to do outreach to faculty. Sometimes at FIT was encounter students who have been allowed to choose any fashion house they find interesting but have been given no warning from their professor about the difference in researching public vs. private companies. It makes the playing field really uneven.

        As for my recommendations, it was hard to know what you knew from the post. Hope I didn’t come on too strong. FYI – Mintel has a decent blog and WGSN has a great tumblr that often links back to the original source of posted material

    • You may have to do outreach to faculty. Sometimes at FIT was encounter students who have been allowed to choose any fashion house they find interesting but have been given no warning from their professor about the difference in researching public vs. private companies. It makes the playing field really uneven.

      As for my recommendations, it was hard to know what you knew from the post. Hope I didn’t come on too strong. FYI – Mintel has a decent blog and WGSN has a great tumblr that often links back to the original source of posted material

      • Hi Helen,

        Your recommendations were greatly appreciated! It helps to know how others handle this kind of research, and I think you’re right that we need to help faculty manage their (and their students) expectations. Do you know of any webinars/tutorials that help with market research strategy? I think just learning how to effectively synthesize data from various sources, especially those with raw data like the .gov sites would be helpful.

        Carla-Mae

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