What do Chanel’s interlocking Cs, Louboutin’s red sole and David Bowie’s stage costumes have in common? The answer is they are all protected by intellectual property (IP).
In collaboration with the Europeana Foundation, Europeana Fashion is publishing guidelines on how to manage IP in fashion content. By releasing these guidelines, the Europeana Foundation and Europeana Fashion want to promote awareness around sharing and re-using intellectual property in-and outside the fashion domain and provide support in a time of proliferation of cultural content in both on and offline media.
The guidelines were originally developed in 2012-2013 by the Victoria and Albert Museum (V&A), partner in the Europeana Fashion project, to provide content providers to the Europeana Fashion portal with a pragmatic approach to securing permission from rights holders. Europeana Fashion has recognised the potential usefulness for professionals in galleries, libraries, archives, museums (GLAMs) and creative industries and wishes to share this best practice with others in the cultural heritage sector.
Intellectual Property Manager at the V&A, says
“Fashion is as important as any other art or design practice and from established design houses like Chanel to emerging designers, it’s crucial their work is appropriately protected. Cultural institutions have a responsibility to pursue best practice, give credit where credit is due and educate others in a virtual world.”
Download the IPR guidelines from Europeana Fashion.
Download the Europeana Fashion Press Release – Europeana Fashion Launches IP Guidelines