Pucci scarves from the sixties and seventies pour out of a doorway within a nineteenth-century fresco in the Palazzo Pucci, in Florence. “It’s a happy brand,” Laudomia Pucci, the family archivist, says. Photograph by Lorenzo Vitturi.
Wallace-Wells, Benjamin et al. “Fashion’s Attics”. The New Yorker. N.p., 2017. Web. 14 Mar. 2017. http://www.newyorker.com/magazine/2017/03/20/fashions-attics
“In Italy, the state is weak and the family is strong, so it’s logical that, when it comes to preserving their histories, fashion houses—often second- or third-generation family operations—do it themselves. What to do with bolts of nineteen-fifties tweed so heavy that to wear it in a modern office would court heatstroke? Or fragile sandals made of straw, from the Fascist period, when leather was needed for soldiers’ boots? All’archivio!“